(Brief) 

Royal Gold needed to shift market positioning through their website copy. They wanted a brand voice that spoke to not only the modern gardener, but equally so, to the retailers that served them. 

Their copy required an approachable personality, while adhering to strict compliance, and legal guidelines. 

(Favorite bits)

The trusted premium Soil, Coco, and Fertilizer for growers, gardeners, and green thumbs alike.

Where care for the craft meets a love for the land

Behind every bag of Royal Gold is a dedicated team of gardeners, scientists and professionals who take soil seriously (maybe, too seriously).