SADDLE LEATHER

Brand voice development + Tagline creation

(Brief) 

A feminine forward leather goods brand that wanted to play with the idea of traditional leather quality, through the modern lens of the women that wear it. 

(Favorite bits)

Leather that lasts longer than he does 

Leather goods for the cowgirls, the outlaws, and the rest of us. 

All boots, and no cowboy never looked so good.