Saddle Leather
Fine leather for the cowgirls, the outlaws, and the rest of us.
Leather that lasts longer than he does.
Case study
Concept development, tagline writing, brand tone and voice, and campaign copy for digital, print, and packaging.
My Role:
A heritage-inspired leather goods concept rooted in 70s rodeo glam, vintage Americana, and a little bit of heartbreak. Saddle needed a voice that honors craftsmanship but makes it cuntry.
I developed a voice that rides the line between heirloom and hell-raiser. Timeless, but with teeth.
The Brief:
Fine leather for the cowgirls, the outlaws, and the rest of us.
Leather that lasts longer than he does.
The only baggage you'll want to keep.
The taglines:
Saddle's brand voice bridges nostalgia and rebellion, honoring the craftsmanship of heritage leather goods while appealing to a new generation of high-style renegades. The copy turns a product into a personality and a personality into a movement.