Bad bean coffeeCoffee for the caffeinated, chaotic, and confrontational.
Case study
A coffee brand for the unapologetically unhinged. Punchy packaging, zero chill energy, a voice that's more frontman of a punk band than barista. Bad Bean rejects the "cozy morning" aesthetic entirely in favor of weaponized sarcasm and a dash of existential dread.
Brand concept development, voice and tone guide, tagline creation, packaging lines, and ad campaign copy.
My Role:
The Brief:
Sarcastic, caffeinated chaos.
Stronger than your anxiety meds (almost).
Anti-deep-breath-inhale-the-aroma nonsense.
Made for the liars who say "just one cup."
Brand voice:
Bad Bean's voice is its biggest weapon, cutting through a saturated market with humor, self-awareness, and a complete rejection of coffee culture clichés. The packaging alone becomes a reason to buy and a reason to tell someone else about it.